Play for a Kingdom by Thomas Dyja - 1220 Words

Play for a Kingdom written by Thomas Dyja is a novel about men’s honor and true self-worth during a time of the American Civil War. This war cultivates a persons will to live and willingness to rely on the soldiers who fight next to him. This novel demonstrates that men fighting with each other may have a difference of religion or place of origin; including their heritage, social structure, speech patterns, and native language, however each man is fighting for the same thing. The northern troops were fighting the Rebels to regain a country and the confederate were troops fighting to build a new nation. The novel begins by introducing the men of the 14th Brooklyn, which was the 14th Regiment New York State Militia during the Civil War. The main characters were men named Newt, Burridge, Tiger, and Lyman. Some of these men were heroes trying to bring glory for themselves and their company like Danny who was Lymans friend who was killed early on. Some were cowards just trying to find a way out and make it home alive like Newt. In the end, both hero and villain were all soldiers fighting in a war. War brought out the good and bad in these men as they tried to survive and accomplish their goals of victory. Some of the men were heroes and would die in battle, and the cowards wouldn’t have a scratch on them and survive another day. The war also took a toll on the lives of soldier’s families. Soldiers not coming home is the worst kind of horror a family could face, fathers and sons

A Unique Atmosphere - 1331 Words

a unique atmosphere. The flow was very artistic; you can see colors all over, artifacts on every town square, greenery and organic flowing lines. Within all this Design madness a modern artifact stood out for me. Looking at it from a distance, it grabbed my attention with its light translucent structure; I couldn’t define the shape. In my eyes all I could see was clustered, intersecting, free stranding lines in the middle of Plaza Nova. This installation titled â€Å"Identity† was designed by Chinese-based studio Urbanus, for Voltaire’s â€Å"Barcelonans extreme love of freedom† 300th anniversary of 11 September 1714. On that date, after a thirteen month siege, the city of Barcelona collided with French-Castilian troops and it turned into a very bloody affair that involved all sectors of the city. The sacrifices and subsequent spirit of recovery turned this date into a symbol of the Catalan existing national entity. A colored bamboo structure in a grid installation reinterpreting a form of an ancient wall with vaults creating openings you could walk through. This modern artifact had clearly behind it more than aesthetic beauty; a s ense of travel through Time and Space emerged while gazing in to this monument. The â€Å"Identity† piece had an urban definition within the space and a strong feel of cultural representation. TIME The openings from both sides are crucial design elements. Each side represents a culture; on one of them you have the series of Roman arched opening. The RomanShow MoreRelatedBaseball Games : A Special Place939 Words   |  4 Pagessince 1999. There are many reasons why Coors Field is a special place. The atmosphere of Coors Field is unforgettable. Baseball fans encounter many sacred moments because it is more than just a game, it is America s pastime, and because of this, it can even form a special bond between a father and son. At Coors Field, a father and son can share a unique bond over the simple love for baseball through the one of a kind atmosphere that the ball park can provide. Baseball games are unlike any other professionalRead MoreComparing the Setting of Barn Burning to that of A Rose for Emily1352 Words   |  6 PagesComparing the Setting of Barn Burning to that of A Rose for Emily William Faulkner has written some of the most unique novels and short stories of any author, and, to this day, his stories continue to be enjoyed by many. Both â€Å"Barn Burning† and â€Å"A Rose for Emily† tell about the life of southern people and their struggles with society, but Faulkner used the dramatic settings of these two stories to create a mood unlike any other and make the audience feel like they too were a part of these southernRead MoreEssay about The Journey to the Center of Jupiter886 Words   |  4 PagesJupiter is the largest planet in the Solar System and the 5th planet from the Sun. 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Air makes up the atmosphere and is composed of approximately 78% nitrogen, 21% oxygen, .93 % argon, and .038% carbon dioxide (http://www.space.com/17683-earth-atmosphere.html). In addition, air carries dust particles, pollutants and plant grains. Air presents a hostile environment for the sustaining of metabolically active and reproducing microbes. The air is composedRead MoreStarbucks974 Words   |  4 Pagesyoung adults and Kids and Teens. Starbucks offers its customers a total brand experience which stretches beyond the consumption of the bevergae. The experience includes excellent customer service, gold card loyalty program, specialty coffee drinks, unique drink names, its dedication towards social responsibility, elegant looking coffee shops. Other coffee shops such as Tim Hortons, Timothys World Coffee, and Second Cup do not offer extended brand experience as Starbucks. They mostly focus on offeringRead MoreDeforestation Is A Global Issue1630 Words   |  7 Pagescarbon is entering the atmosphere causing harm to the ozone layer.4 It is expected that by 2030 the whole rainforest will be destroyed.5 32% of the Amazon is under control of the government, and there are still companies or groups clearing the rainforest for their own benefit.6 Deforestation can be legal when large companies cut down trees but is illegal if individual people cut down trees.7 There are groups and organisations around the world who are fighting for the unique rainforest but it is stillRead MoreThe Most Incomprehensible Thing About The World1743 Words   |  7 Pagescomprised with two minor arms and spurs. One of the spurs, Onion Arm, contains the sun and the solar system. There are eight planets in our solar system and they are all unique. Yet, out of all the planets, Saturn, perplexed many astronomers with its discoveries. First and Foremost, the â€Å"chemical compounds in its upper atmosphere color, its cloud bands in subtle shades of ivory and broad, lacy rings that encircle Saturn†, captivated the astronomers with its charm. Although, ancient Greeks were ableRead MoreCase Study 5.1 Panera Bread1633 Words   |  7 PagesQ1. How has Panera Bread established a unique position in the restaurant industry? How has this unique position contributed to the firm’s success? Do you think Panera Bread will reach its goal of becoming a leading national brand in the restaurant industry? Why or why not? Panera Bread has established a unique position in the restaurant industry by developing itself with various approaches. First of all, Panera Bread has observed the consumer always wanted good food quality and speed services

Archeology Glorified Grave Robing Essay Example For Students

Archeology Glorified Grave Robing Essay Archeology Glorified Grave RobingArcheologists have toiled for years trying to piece together the puzzle of past civilizations. Archeology, however, can be classified as a form of glorified grave robbing, rather than a way to recreate and understand the ways of past societies. While the artifacts uncovered can be helpful in painting a picture of what the lives of past civilizations were like, the act of digging up such artifacts can be considered immoral. A person claiming to be conducting an archeological study in a present-day cemetery would most definitely be apprehended and punished for his actions. Cemeteries are considered sacred places, and those who violate the laws made to protect them will be punished for their actions. There is no difference between the aforementioned act and that of unearthing sacred Native American burial grounds, for example. Great care was taken to ensure that the dead received proper and sacred burials in past civilizations. Unearthing the remains these civilizations generates a great disrespect for cultures that existed long before ours. One has to think to himself how he would feel if, hundreds of years in the future, his remains were dug up, studied, and placed in public museums for anyone to view. Certainly this idea is not pondered in everyday life, but it must be considered in order to fully understand what archeology truly is. Information provided by archeological findings, while interesting and informative, is not crucial to present-day life, and, therefore, archeology is an unnecessary part of society.

International Conference on Trust Management †MyAssignmenthelp.com

Question: Discuss about the International Conference on Trust Management. Answer: Introduction Due to the massive breaches in the data which has been experienced in the major corporations in every industry, IT security has been the talk of the technology world. Moreover, it has become the major level topic. As the high publized data breaches show the security or perhaps the lack of it may have an enormous economic as well as the reputation impact (Erl, Puttini Mahmood, 2013). The IT security technology today is not up to the challenge of meeting of the needs of the organizations (Miller Skinner, 2015). The gap between what the client want and what IT security can deliver could be massive since the longest time which the security industry has been majorly focused on the creation of the point solutions for the practitioners of security rather than the holistic answers to the organization security challenges. The technology landscape is the set of the hardware, software as well as the facility elements which are arranged in the specific configuration, and serves as the fabrics in order to support the business operation of an organization (Miller Skinner, 2015). The technology landscape is not a one to one solution for any of the IP goal, it is just a category of the assessments with various outcomes which depends on the context of the business and the strategy (Porter Heppelmann, 2015). The intellectual property as well as the patents which are associated with it are the rich sources of the intelligence of the business which can be complex and understand in understanding (Page, 2017). As a result of the pace in increase in the innovation, the traditional technology landscaping as well as the patent maps do not work as before since they have become outdated since they are completed. IT security model access control When looking at these concepts they both entails focus on the regulation and how to enforce on these policies (Yang Jia, 2014). The access control has been how to control the ability to the access the securable objects to be able to perform different system administration duties (Cavusoglu, Son Benbasat, 2015). On the security model is the scheme for enforcing on the security policies. The IT security model are basically for authenticating on the security policies since they are intended for provision of the exact set of the rules which a system can follow to implement on those concepts, procedure and the processes in the security policy. The access control is the security technique which could be used in the regulation of who and what can be viewed or the use of the resources in the computing environment. The access control are of two kind the physical and the logical. The physical limit on the access to buildings, as well as the physical IT assets (Molyakov, Zaborovsky Lukashin, 2015). The logical access limits on the connection of networks, the file as well as the data. It is important for the users to present credentials before they are even grated the access. When it comes to the physical systems, these credentials should come in various forms, and they cannot be transferred (Molyakov, Zaborovsky Lukashin, 2015). When one looks at the information security model it is a scheme for specifying as well as enforcing on the security policies. The security model has been founded on the formal model of the access of the rights, computation and the model distributed computing. The technology landscape has been a category of the assessment which provide different outcomes depending on the context of the business and the strategy used. When it comes to IT security organization needs to continue to build on their IT to enable it protect them against any disruptions and they need to plan how to overcome them and minimize on the impacts. The critical information technology security infrastructure should be resilient to enough attach and recover from the major disaster. The security model outlines on how the data is accessed, the level of the data required and the actions taken when these requirements have been met. On the access control system they have been found to authorize, identify, authenticate as well as access approval. These concepts are vital when providing the information technology security to enable there is no attack in the system and no breach of data has occurred. IT security threat and risk assessment In the computer security the IT security threat is the possible danger which might exploit the vulnerability in breaching of the security and thus cause harm. The threat could be intentional through hacking or perhaps accidental (Dorsemaine, Gaulier, Wary, Kheir, Urien, 2017). When it comes to the risk assessment it is systematic methodology which is used in identifying of the security risks as well as determining on the most cost effective as well as practical security controls for the purpose of mitigation. The security threats are relentless inventive. The threats constantly evolve from the attackers who constantly find ways to annoy, steal or perhaps harm (Theoharidou, Tsalis Gritzalis, 2013). It is important for the individuals to harm themselves with the resources and information to be able to safeguard themselves against the complex and the growing security of computer threats and be able to stay safe online (Fenz, Heurix, Neubauer Pechstein, 2014). It is important for an individual or an organization to carry a risk assessment which is vital in order to understand the various threats to the IT system. Moreover, determining on the level of the risk the system are exposed to, and recommending on the best level of protection would be important. Conclusion The risk assessment is important to manage of the security threat because it would offer analysis as well as interpretation of the risks which are present in the organizational as well as the technical environment. Its objective is for the provision of the relevant data which is necessary for making of the decision on how to manage on the threats that have been identified. References Erl, T., Puttini, R., Mahmood, Z. (2013). Cloud computing: concepts, technology architecture. Pearson Education. Miller, G. S., Skinner, D. J. (2015). The evolving disclosure landscape: How changes in technology, the media, and capital markets are affecting disclosure. Journal of Accounting Research, 53(2), 221-239. Page, E. H. (2017). Modeling and Simulation (MS) Technology Landscape. In Guide to Simulation-Based Disciplines (pp. 25-35). Springer, Cham. Cavusoglu, H., Cavusoglu, H., Son, J. Y., Benbasat, I. (2015). Institutional pressures in security management: Direct and indirect influences on organizational investment in information security control resources. Information management, 52(4), 385-400. Molyakov, A. S., Zaborovsky, V. S., Lukashin, A. A. (2015). Model of hidden IT security threats in the cloud computing environment. Automatic Control and Computer Sciences, 49(8), 741-744. Yang, K., Jia, X. (2014). Expressive, efficient, and revocable data access control for multi- authority cloud storage. IEEE transactions on parallel and distributed systems, 25(7), 1735-1744. Porter, M. E., Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 96-114. Dorsemaine, B., Gaulier, J. P., Wary, J. P., Kheir, N., Urien, P. (2017, June). A New Threat Assessment Method for Integrating an IoT Infrastructure in an Information System. In Distributed Computing Systems Workshops (ICDCSW), 2017 IEEE 37th International Conference on (pp. 105-112). IEEE. Fenz, S., Heurix, J., Neubauer, T., Pechstein, F. (2014). Current challenges in information security risk management. Information Management Computer Security, 22(5), 410- 430. Theoharidou, M., Tsalis, N., Gritzalis, D. (2013, June). In cloud we trust: Risk-Assessment-as- a-Service. In IFIP International Conference on Trust Management (pp. 100-110). Springer, Berlin, Heidelberg.

Victoria Secret free essay sample

Victorias Secret is the leading specialty retailer of lingerie operating more than 1,000 stores across the U. S. Victorias Secret has helped, perhaps more than any other brand, attract attention to the lingerie industry. Their advertising campaigns, including the Victorias Secret Catalog and Victorias Secret Fashion Show are visually appealing and controversial. The attention received by Victorias Secret for their aggressive advertising campaigns has generated priceless word-of-mouth and media bytes to further enhance the Victorias Secret brand. Victorias Secret sales in 2003 were a reported $2,822 million across 1,009 stores. Selling square feet were 4,735,000, equivalent to an average sales per square foot of approximately $600, up almost 3% from prior year. Overall, same store sales were up almost 4% from prior year. A Brief History of Victorias Secret Victorias Secret was established in San Francisco during the early 1970s by Roy Raymond. The concept was to establish a cozy, inviting atmosphere similar to that of a Victorian boudoirs. We will write a custom essay sample on Victoria Secret or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Roys Victorias Secret, consisting of three stores and a catalog business, was acquired by Limited Brands, among some controversy, in 1982. Many incorrectly believe that Victorias Secret was of British heritage. An image which some say was perpetuated by its parent company. Today, Victorias Secret lingerie is the top performer for the conglomerate. Victorias Secret, under Limited Brands, has a history of being sexy, youthful and romantic. Men and women have come to recognize Victorias Secret as the place to buy a lingerie or perfume gift. Together, these three vehicles to market combined with Victorias Secret aggressive marketing has made Victoria Secret the best known lingerie brand and brought greater attention to the lingerie industry. Much of Victoria Secrets success is attributed to Grace Nichols. Nichols joined Victorias Secret in 1986 as vice president, general merchandise manager. In 1988 she was promoted to executive vice president. In 1991, Ms. Nichols was named President and CEO of Victorias Secret. Under Nichols leadership, Victorias Secret has become one of the top 10 recognized brands in the world and the leading specialty retailer of lingerie. Victorias Secrets phenomenal success has brought much revenue growth and controversy. Victorias Secret Fashion Shows, Victoria Secret Catalogs and Victoria Secret models have become more revealing, more voluptuous and more controversial. Victorias Secret announced last month that it is dropping its nationally televised fashion show this year, at least partly because of criticism following Janet Jacksons breast-baring faux pas at the Super Bowl. The televised fashion show has generated criticism in the past from groups complaining about supermodels strutting down the runway in skimpy underwear. Recent confusion surrounds the inclusion of Bob Dylan in Victorias Secret ads. Positioning Currently, Victoria Secrets is the no. 1 Lingerie brand around the globe. They leading, Luxury lingerie manufactures in USA. The brand is so strong that the sale is not compromised despite the premium price. In order to keep maintaining the position, they have to keep maintain the quality and services of the product. Objectives To strengthen and maintaining the popularity of the brand positioning in the people’s mind, especially in Malaysia. Target Audience Gender Average purchase amount Age Psychographic Profile Consumer Perceptions In USA, Victoria Secrets brand has a positive perception with American Consumer. Media also play an important role in building the sexy and luxurious image of Victoria Secrets. However, some people are pissed of by the quality of the product, they said that the quality of the product is not worth the price. Desired Post-Campaign Reactions Malaysia people will have a better understanding about what Victoria Secrets is. And how this particular brand would lift their confidence and self-esteem. This would result in increases sales rating and brand positioning in Malaysia. We’re looking forward on the costumer’s positive ratings and comments about the brand, because words-ofmouth is one strongest point in how Marketing Strategy works. Single Minded Proposition Luxurious lives inside out. Unique Selling Point It’s bright and playful, sexy and attractive brand. Moreover, they also produce colorful and good-looking lingerie so people not embarrass them self when they accidently show out their underwear. : : : : 80% are woman $110 23 – 40 years old Shopaholic, Upscale, Fashionista. Supports Seamless and infinity lingerie with Infinite Edgeâ„ ¢ technology. IPEX technology to give maximum coverage with minimum weights. Push-up bra and Panties with numerous design variations. Desired Brand Personality or Tone of Voice Sexy, Playful, and Attractive feeling when the consumer wear the product has been always being the key of successful campaign of Victoria Secrets brand. Mandatories †¢ †¢ †¢ †¢ †¢ Victoria Secrets new Tagline Victoria Secrets Logo and Slogan Roadshow maps and Schedules Same typeface of Victoria Secrets Term and Conditions of a new deal. Other Consideration, Issues, and Insights. Considering Malaysia is a Muslim country where their culture are mixed with other culture. There a strict ethnic code that to be considered in presenting visuals of nudity in the public places. Images that contain over-sexualized are considered highly inappropriate and could result in banning which could harm the brand integrity. So, the new campaign should be design according to Malaysia Cultural guidelines. Budgets Roadshow (Stage, Avenue, Performers, Models, Meals) Roadshow Materials ( Transport, Booths, Uniform, Etc) Advertising ( Print Ads, TVC, Radio, Etc) Total Estimated Timing Concept/First draft provided Concept Finalization Execution : : : April 21,2013 April 28, 2013 May 31 – June 2, 2013 : : : : RM1. 500. 000,00 RM 40. 000,00 RM 600. 000,00 RM2. 140. 000,00

Staff Training And Development Essay The WritePass Journal

Staff Training And Development Essay Introduction Staff Training And Development Essay CIPD in EWCO (2009). ‘Impact of recession on workplace training’. Available from: eurofound.europa.eu/ewco/2009/09/UK0909039I.htm. Last Accessed on 13th Dec. 2012 3.Deal, T.E., Kennedy, A.A., (1982) :Corporate Cultures: The Rites and Rituals of Corporate Life, Harmondsworth, Penguin Books 4.Garrison, D.R., Anderson, T., (2003) :E-Learning in the 21st Century, RoutledgeFalmer, Taylor Francis Group Hall, D. T., Moss, J. E. (1998). ‘The new protean career contract: Helping organizations and employees adapt’.Organizational Dynamics, 26, 22–37. Herzberg, F. (1966) :Work and the Nature of Man, Staples Press Holbeche, L. (2006), Understanding Change: Theory, Implementation and Success, Elsevier Butterworth-Heinemann Hung, H. Wong Y. (2007), The relationship between employer endorsement of continuing education and training and work and study performance’: A Hong Kong case study. International Journal of Training Development, 11, 4, pp. 295-313. Irving, P. G., and Meyer, J. P. (1999). ‘On Using Residual Difference Scores in the Measurement of Congruence: The Case of Met Expectation Research. A Longitudinal Analysis’, Personnel Psychology, 52(1), pp. 85-95. Jerling K. (1996). Education, Training, and Development in Organisation. Pearson: South Africa Keeney, M. J., Svyantek, D. J. (2000). ‘A review of psychological contract theory and research: Promise nothing and they still may get angry’. Current Trends in Management, 5, 65–94. Kimberly, W. 2009, Value Initiatives Improving Performance in the Workplace. NY:GRIN Verlag 9.Lamb, R., (1984) Competitive Strategic Management, Prentice Hall 10.Lambin, J.J., (2000) Market-Driven Management: Strategic Operational Marketing, MacMillan Business Landale A. (1999). Gower handbook of training and development. 3rd ed., Gower Publishing: UK 11.Maslow, A.H. (1943), ‘A theory of human motivation’, Psychological Review, Vol. 50 No. 4, pp. 370 396. 12.McConnell, C. R. 2004, Managing Employee Performance, Health Care Manager, Vol. 23, No. 3, p. 273, Supplemental Index. 13.Pedler, M., Burgoyne, J., Boydell, T., (2003) A Manager’s Guide to Leadership, McGraw-Hill Phillips, J.J., Pulliam Phillips, P., (2002) Retaining Your Best Employees: In Action Case Study Series, American Society for Training and Development Rabey, G., (2003) The Paradox of Teamwork, Industrial and Commercial Training, Vol. 35, No. 4, pp. 158 – 162 Robinson, S. L. (1996). ‘Trust and breach of the psychological contract’. Administrative Science Quarterly, 41:574–599. Robinson, S. L., Morrison, E.W. (1995a). ‘Psychological contracts and OCB: The effect of unfulfilled obligations on civic virtue behavior’. Journal of Organizational Behavior, 16: 289–298 Roughton, J. Mercurio, J. 2002, Developing an effective safety culture: A Leadership Approach. NY: Butterworth-Heinemann 17.Schein, E.H. (2004): Organizational Culture and Leadership, Jossey-Bass 18.Thompson, J.L., Martin, F., (2005) Strategic Management: Awareness and Change, 5th Edition, Thomson Learning 19.Smith, M. K., (2001) ‘Peter Senge and the learning organisation’, the encyclopaedia of informal education, available online at www.infed.org/thinkers/senge.htm Turnley, W. H., Feldman, D. C. (1999a). ‘The impact of psychological contract violations on exit, voice, loyalty, and neglect’. Human Relations, 52, 895–922. Van den Bossche, P., Segers, M., Jansen, N., (2010) Transfer of Training: The Role of Feedback in Supportive Social Networks, International Journal of Training and Development, Vol. 14, Iss. 2, pp. 81 – 94 van Dam, N. (2002). E-learning by design: Can a better-designed course help you learn more? e-learning. 3(1), 38-39. Venkatesh, V. and Goyal, S.(2010). ‘Expectation Disconfirmation and Technology Adoption: Polynomial Modeling and Response Surface Analysis,’MIS Quarterly 34, (2), 281-303 Vroom, V.H. (1964), Work and Motivation, John Wiley

Pricing Strategies of Organisations Essay Example | Topics and Well Written Essays - 2500 words

Pricing Strategies of Organisations - Essay Example With this shift in pricing strategy, Whirlpool was able to redefine the washing machine industry and identify new markets and segments within it (Gregson, pp. 85-87, 2009; Ferrell & Hartline, pp. 47-49, 2008). Market Skimming Consider the example of Sony’s first High Definition Television (HDTV) in the Japanese market introduced in the year 1990. Sony initially priced it with 43000 US dollars but by the end of the year 1993, the same HDTV with similar features was being sold for almost 6000 US dollars. By the year 2004, a 42-inch HDTV had a price tag of only 1200 US dollars in the Japanese market. What Sony was trying to do here in Japanese market is known as â€Å"price skimming† or â€Å"Market skimming price† in the language of marketing. When companies introduce new, technologically advanced and better products, they deliberately charge very high prices for those products (Gregson, pp. 85-87, 2009). Usually, extensive promotion and hype is created in the mark et about the product, which create a very high demand. Furthermore, the unit costs of producing small volumes are not so high. This allows the organisation, not only to keep the competitors out of the market but at the same time, the high price communicates the message of luxury, uniqueness, and superiority of the product. By starting with the highest possible price and gradually decreasing it over a period, the company is able to â€Å"skim† all the revenue layers of the market (Zhang, pp. 36-39, 2005; Kurtz, MacKenzie & Snow, pp. 325-326, 2009). Important here to note is that with this method, the company is able to target all the segments and markets. With high initial prices, the company targets the market of less price sensitive customers who are willing to pay... This essay approves that many airlines in the airline industry use dynamic pricing strategy, which is another form of price discrimination. Under the umbrella of dynamic pricing, airlines charge different fares to the different customers during peak and off peak seasons, for advanced bookings, for last minute bookings and thus fares vary for different times of the day, different days of the month and different seasons. In fact, there are all chances that two people who are travelling through the same flight may have paid different fares for the same flight with the same benefits. Important here to note is that this kind of pricing not only allows the company to earn some extra revenues during the peak hours, days and seasons but it also ends up in increasing tourism in those areas. However, important here to note is that these are the low cost carriers who use aggressive forms of dynamic pricing. This paper makes a conclusion that pricing strategies play a crucial and imperative role in targeting different markets. Companies and managers, which are aware of the potential of pricing strategies to target different markets, are able to generate more business and revenue for the company. However, as mentioned earlier in the paper as well that much consideration and thought must be put into the pricing strategies to target different markets because an incorrect pricing strategies may not even end up tarnishing the image of the company but it may also end up putting the company into losses