Victoria Secret free essay sample

Victorias Secret is the leading specialty retailer of lingerie operating more than 1,000 stores across the U. S. Victorias Secret has helped, perhaps more than any other brand, attract attention to the lingerie industry. Their advertising campaigns, including the Victorias Secret Catalog and Victorias Secret Fashion Show are visually appealing and controversial. The attention received by Victorias Secret for their aggressive advertising campaigns has generated priceless word-of-mouth and media bytes to further enhance the Victorias Secret brand. Victorias Secret sales in 2003 were a reported $2,822 million across 1,009 stores. Selling square feet were 4,735,000, equivalent to an average sales per square foot of approximately $600, up almost 3% from prior year. Overall, same store sales were up almost 4% from prior year. A Brief History of Victorias Secret Victorias Secret was established in San Francisco during the early 1970s by Roy Raymond. The concept was to establish a cozy, inviting atmosphere similar to that of a Victorian boudoirs. We will write a custom essay sample on Victoria Secret or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Roys Victorias Secret, consisting of three stores and a catalog business, was acquired by Limited Brands, among some controversy, in 1982. Many incorrectly believe that Victorias Secret was of British heritage. An image which some say was perpetuated by its parent company. Today, Victorias Secret lingerie is the top performer for the conglomerate. Victorias Secret, under Limited Brands, has a history of being sexy, youthful and romantic. Men and women have come to recognize Victorias Secret as the place to buy a lingerie or perfume gift. Together, these three vehicles to market combined with Victorias Secret aggressive marketing has made Victoria Secret the best known lingerie brand and brought greater attention to the lingerie industry. Much of Victoria Secrets success is attributed to Grace Nichols. Nichols joined Victorias Secret in 1986 as vice president, general merchandise manager. In 1988 she was promoted to executive vice president. In 1991, Ms. Nichols was named President and CEO of Victorias Secret. Under Nichols leadership, Victorias Secret has become one of the top 10 recognized brands in the world and the leading specialty retailer of lingerie. Victorias Secrets phenomenal success has brought much revenue growth and controversy. Victorias Secret Fashion Shows, Victoria Secret Catalogs and Victoria Secret models have become more revealing, more voluptuous and more controversial. Victorias Secret announced last month that it is dropping its nationally televised fashion show this year, at least partly because of criticism following Janet Jacksons breast-baring faux pas at the Super Bowl. The televised fashion show has generated criticism in the past from groups complaining about supermodels strutting down the runway in skimpy underwear. Recent confusion surrounds the inclusion of Bob Dylan in Victorias Secret ads. Positioning Currently, Victoria Secrets is the no. 1 Lingerie brand around the globe. They leading, Luxury lingerie manufactures in USA. The brand is so strong that the sale is not compromised despite the premium price. In order to keep maintaining the position, they have to keep maintain the quality and services of the product. Objectives To strengthen and maintaining the popularity of the brand positioning in the people’s mind, especially in Malaysia. Target Audience Gender Average purchase amount Age Psychographic Profile Consumer Perceptions In USA, Victoria Secrets brand has a positive perception with American Consumer. Media also play an important role in building the sexy and luxurious image of Victoria Secrets. However, some people are pissed of by the quality of the product, they said that the quality of the product is not worth the price. Desired Post-Campaign Reactions Malaysia people will have a better understanding about what Victoria Secrets is. And how this particular brand would lift their confidence and self-esteem. This would result in increases sales rating and brand positioning in Malaysia. We’re looking forward on the costumer’s positive ratings and comments about the brand, because words-ofmouth is one strongest point in how Marketing Strategy works. Single Minded Proposition Luxurious lives inside out. Unique Selling Point It’s bright and playful, sexy and attractive brand. Moreover, they also produce colorful and good-looking lingerie so people not embarrass them self when they accidently show out their underwear. : : : : 80% are woman $110 23 – 40 years old Shopaholic, Upscale, Fashionista. Supports Seamless and infinity lingerie with Infinite Edgeâ„ ¢ technology. IPEX technology to give maximum coverage with minimum weights. Push-up bra and Panties with numerous design variations. Desired Brand Personality or Tone of Voice Sexy, Playful, and Attractive feeling when the consumer wear the product has been always being the key of successful campaign of Victoria Secrets brand. Mandatories †¢ †¢ †¢ †¢ †¢ Victoria Secrets new Tagline Victoria Secrets Logo and Slogan Roadshow maps and Schedules Same typeface of Victoria Secrets Term and Conditions of a new deal. Other Consideration, Issues, and Insights. Considering Malaysia is a Muslim country where their culture are mixed with other culture. There a strict ethnic code that to be considered in presenting visuals of nudity in the public places. Images that contain over-sexualized are considered highly inappropriate and could result in banning which could harm the brand integrity. So, the new campaign should be design according to Malaysia Cultural guidelines. Budgets Roadshow (Stage, Avenue, Performers, Models, Meals) Roadshow Materials ( Transport, Booths, Uniform, Etc) Advertising ( Print Ads, TVC, Radio, Etc) Total Estimated Timing Concept/First draft provided Concept Finalization Execution : : : April 21,2013 April 28, 2013 May 31 – June 2, 2013 : : : : RM1. 500. 000,00 RM 40. 000,00 RM 600. 000,00 RM2. 140. 000,00

Staff Training And Development Essay The WritePass Journal

Staff Training And Development Essay Introduction Staff Training And Development Essay CIPD in EWCO (2009). ‘Impact of recession on workplace training’. Available from: eurofound.europa.eu/ewco/2009/09/UK0909039I.htm. Last Accessed on 13th Dec. 2012 3.Deal, T.E., Kennedy, A.A., (1982) :Corporate Cultures: The Rites and Rituals of Corporate Life, Harmondsworth, Penguin Books 4.Garrison, D.R., Anderson, T., (2003) :E-Learning in the 21st Century, RoutledgeFalmer, Taylor Francis Group Hall, D. T., Moss, J. E. (1998). ‘The new protean career contract: Helping organizations and employees adapt’.Organizational Dynamics, 26, 22–37. Herzberg, F. (1966) :Work and the Nature of Man, Staples Press Holbeche, L. (2006), Understanding Change: Theory, Implementation and Success, Elsevier Butterworth-Heinemann Hung, H. Wong Y. (2007), The relationship between employer endorsement of continuing education and training and work and study performance’: A Hong Kong case study. International Journal of Training Development, 11, 4, pp. 295-313. Irving, P. G., and Meyer, J. P. (1999). ‘On Using Residual Difference Scores in the Measurement of Congruence: The Case of Met Expectation Research. A Longitudinal Analysis’, Personnel Psychology, 52(1), pp. 85-95. Jerling K. (1996). Education, Training, and Development in Organisation. Pearson: South Africa Keeney, M. J., Svyantek, D. J. (2000). ‘A review of psychological contract theory and research: Promise nothing and they still may get angry’. Current Trends in Management, 5, 65–94. Kimberly, W. 2009, Value Initiatives Improving Performance in the Workplace. NY:GRIN Verlag 9.Lamb, R., (1984) Competitive Strategic Management, Prentice Hall 10.Lambin, J.J., (2000) Market-Driven Management: Strategic Operational Marketing, MacMillan Business Landale A. (1999). Gower handbook of training and development. 3rd ed., Gower Publishing: UK 11.Maslow, A.H. (1943), ‘A theory of human motivation’, Psychological Review, Vol. 50 No. 4, pp. 370 396. 12.McConnell, C. R. 2004, Managing Employee Performance, Health Care Manager, Vol. 23, No. 3, p. 273, Supplemental Index. 13.Pedler, M., Burgoyne, J., Boydell, T., (2003) A Manager’s Guide to Leadership, McGraw-Hill Phillips, J.J., Pulliam Phillips, P., (2002) Retaining Your Best Employees: In Action Case Study Series, American Society for Training and Development Rabey, G., (2003) The Paradox of Teamwork, Industrial and Commercial Training, Vol. 35, No. 4, pp. 158 – 162 Robinson, S. L. (1996). ‘Trust and breach of the psychological contract’. Administrative Science Quarterly, 41:574–599. Robinson, S. L., Morrison, E.W. (1995a). ‘Psychological contracts and OCB: The effect of unfulfilled obligations on civic virtue behavior’. Journal of Organizational Behavior, 16: 289–298 Roughton, J. Mercurio, J. 2002, Developing an effective safety culture: A Leadership Approach. NY: Butterworth-Heinemann 17.Schein, E.H. (2004): Organizational Culture and Leadership, Jossey-Bass 18.Thompson, J.L., Martin, F., (2005) Strategic Management: Awareness and Change, 5th Edition, Thomson Learning 19.Smith, M. K., (2001) ‘Peter Senge and the learning organisation’, the encyclopaedia of informal education, available online at www.infed.org/thinkers/senge.htm Turnley, W. H., Feldman, D. C. (1999a). ‘The impact of psychological contract violations on exit, voice, loyalty, and neglect’. Human Relations, 52, 895–922. Van den Bossche, P., Segers, M., Jansen, N., (2010) Transfer of Training: The Role of Feedback in Supportive Social Networks, International Journal of Training and Development, Vol. 14, Iss. 2, pp. 81 – 94 van Dam, N. (2002). E-learning by design: Can a better-designed course help you learn more? e-learning. 3(1), 38-39. Venkatesh, V. and Goyal, S.(2010). ‘Expectation Disconfirmation and Technology Adoption: Polynomial Modeling and Response Surface Analysis,’MIS Quarterly 34, (2), 281-303 Vroom, V.H. (1964), Work and Motivation, John Wiley

Pricing Strategies of Organisations Essay Example | Topics and Well Written Essays - 2500 words

Pricing Strategies of Organisations - Essay Example With this shift in pricing strategy, Whirlpool was able to redefine the washing machine industry and identify new markets and segments within it (Gregson, pp. 85-87, 2009; Ferrell & Hartline, pp. 47-49, 2008). Market Skimming Consider the example of Sony’s first High Definition Television (HDTV) in the Japanese market introduced in the year 1990. Sony initially priced it with 43000 US dollars but by the end of the year 1993, the same HDTV with similar features was being sold for almost 6000 US dollars. By the year 2004, a 42-inch HDTV had a price tag of only 1200 US dollars in the Japanese market. What Sony was trying to do here in Japanese market is known as â€Å"price skimming† or â€Å"Market skimming price† in the language of marketing. When companies introduce new, technologically advanced and better products, they deliberately charge very high prices for those products (Gregson, pp. 85-87, 2009). Usually, extensive promotion and hype is created in the mark et about the product, which create a very high demand. Furthermore, the unit costs of producing small volumes are not so high. This allows the organisation, not only to keep the competitors out of the market but at the same time, the high price communicates the message of luxury, uniqueness, and superiority of the product. By starting with the highest possible price and gradually decreasing it over a period, the company is able to â€Å"skim† all the revenue layers of the market (Zhang, pp. 36-39, 2005; Kurtz, MacKenzie & Snow, pp. 325-326, 2009). Important here to note is that with this method, the company is able to target all the segments and markets. With high initial prices, the company targets the market of less price sensitive customers who are willing to pay... This essay approves that many airlines in the airline industry use dynamic pricing strategy, which is another form of price discrimination. Under the umbrella of dynamic pricing, airlines charge different fares to the different customers during peak and off peak seasons, for advanced bookings, for last minute bookings and thus fares vary for different times of the day, different days of the month and different seasons. In fact, there are all chances that two people who are travelling through the same flight may have paid different fares for the same flight with the same benefits. Important here to note is that this kind of pricing not only allows the company to earn some extra revenues during the peak hours, days and seasons but it also ends up in increasing tourism in those areas. However, important here to note is that these are the low cost carriers who use aggressive forms of dynamic pricing. This paper makes a conclusion that pricing strategies play a crucial and imperative role in targeting different markets. Companies and managers, which are aware of the potential of pricing strategies to target different markets, are able to generate more business and revenue for the company. However, as mentioned earlier in the paper as well that much consideration and thought must be put into the pricing strategies to target different markets because an incorrect pricing strategies may not even end up tarnishing the image of the company but it may also end up putting the company into losses